Skin Care

Top 10 All Natural & Cruelty Free Mascaras


When you look in the mirror to find that you are having an incredible lash day, seriously they look bigger and better than ever, it can be hard to think about the sensitive issue of animal testing or perhaps about the danger of using unhealthy, and sometimes even toxic, ingredients. Don’t shed a tear and mess up that makeup just yet, there are women and companies all over the world that are taking a stand against these types of cosmetics. After all, why should you have to choose between looking great and not hurting yourself or animals, you can have both! Below we’ll unveil 10 mascaras that are cruelty free, effective, and made of all-natural ingredients. Each mascara on the list has been rated safe by the Environmental Working Group (EWG), uses only cruelty-free sourced ingredients (and in many cases is certified by PETA), and has been tested by many women to grade the effectiveness. Buckle up, ladies, your world is about to change!

Ava Anderson Mascara

Women who used the Ava Anderson Mascara ranked it in the top for effectiveness, saying that the mascara provided excellent volume to their lashes, didn’t clump lashes together, and had great durability throughout the day. This mascara was also ranked as very low hazard with EWG and has been certified as animal friendly.

Ecco Bella Flower Color Natural Black Mascara

Certified by PETA and rated as very low hazard with EWG, Ecco Bella went above and beyond for their customers. The lacquer, alcohol, and shellac were removed and replaced with natural clay and flower wax to provide a mascara that is water resilient, lengthens lashes, and is easily removed.

Honeybee Gardens Truly Natural Mascara

This very safe and PETA certified mascara is an economical choice for safe and friendly cosmetics. This mascara is great for a more natural look, but may not be the best option for those who are interested in bold, dramatic looking lashes.

Jane Iredale PureLash Lengthening Mascara

Jane Iredale fans were the first to try out this PETA and EWG approved product, but some were disappointed in the durability of the mascara. While some newcomers loved the quality of the mascara and were grateful for the non-irritation it posed to their sensitive eyes, long time users of Jane Iredale cosmetics felt that the mascara got thinner and disappeared throughout the day.

Physician’s Formula Organic Wear Lash Boosting Mascara

With the safest possible EWG rating and the approval of PETA, this mascara is a fan favorite. Users loved the volume they achieved with this formula, loved the separation that they noticed in their lashes, noted the nearly perfect durability of the mascara, and felt their jaws drop to the floor upon discovering the price point was nearly half as much as similarly rated mascaras.

100% Pure Black Tea Fruit Pigmented Mascara

Reviews indicate that this EWG and PETA approved mascara is highly esteemed in the cosmetics community. The mascara goes on thin to reduce the chance of clumping with reapplications.

Arbonne It’s a Long Story Mascara

With the highest price point of any mascaras on this list, some customers shy away from this particular brand. PETA has certified the mascara, and EWG has rated it as non-hazardous. Customers who have been willing to look past the hefty price have discovered some of the best and effective mascara they’ve ever used, with true lengthening results. However, on more than one testimonial, the customer mentioned issues with breaking the tube of the mascara when it rolled off of the bathroom counter, and let’s be honest, how many times have we all dropped the mascara tube?

BareMinerals Lash Domination Mascara

With accolades by both PETA and EWG, this mascara seems to be a high contender. Customer reviews indicate a pleased customer base, including comments about how long and full the mascara makes lashes feel. The only downside in customers’ opinions was that the mascara is not waterproof.

Gabriel Mascara

Approved by EWG and PETA, the Gabriel Mascara has received high reviews among users. The mascara did not flake, it was perfect for customers with sensitive eyes, and it lengthened lashes.

Jose Maran GOGO Instant Natural Volume Argan Mascara

This low hazard mascara is safe for use and has not been tested on animals. Customers were impressed with its non-smudging nature, but didn’t feel like it gave their lashes the va-va-voom that they were promised from the name.

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